Social Media Measurement Program Launches For B2B Software Provider
As social media helps to boost online awareness for an ever-expanding list of companies, it poses the simultaneous challenge of measurement. In an interview with eMarketer, Carol Kruse, Vice...
View ArticleB2B Technology Firms Renew Online Marketing Programs
B2B technology companies exist in a world marked by lengthy sales cycles and niche marketplaces. Maintaining awareness, while personally engaging with each customer and prospect, can combine to become...
View ArticleOnline Marketing News You Can Use May 3, 2011
What is the best social media monitoring tool? [infographic] The 15 Most Popular Brands On Facebook. Via Business Insider. Social media ROI: How 3 hospitals master the metrics. Via Ragan. Social Media...
View ArticleOnline Marketing News You Can Use May 5, 2011
From “Who’s Really Scanning All Those QR Codes?” Infographic Via Mashable. Marketers optimistic about QR codes. 65% of US smartphone users have seen a QR code and marketers get the most value out of...
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