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Social Media Measurement Program Launches For B2B Software Provider

As social media helps to boost online awareness for an ever-expanding list of companies, it poses the simultaneous challenge of measurement.  In an interview with eMarketer, Carol Kruse, Vice...

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B2B Technology Firms Renew Online Marketing Programs

B2B technology companies exist in a world marked by lengthy sales cycles and niche marketplaces.  Maintaining awareness, while personally engaging with each customer and prospect, can combine to become...

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Online Marketing News You Can Use May 3, 2011

What is the best social media monitoring tool? [infographic] The 15 Most Popular Brands On Facebook. Via Business Insider. Social media ROI: How 3 hospitals master the metrics. Via Ragan. Social Media...

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Online Marketing News You Can Use May 5, 2011

From “Who’s Really Scanning All Those QR Codes?” Infographic Via Mashable. Marketers optimistic about QR codes. 65% of US smartphone users have seen a QR code and marketers get the most value out of...

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